Omnisend Email Marketing & SMS

Name: Omnisend Email Marketing & SMS
Brand: Omnisend
Rating: 4.8 (2950 reviews)

Pricing: Free to install
Rating: 4.8 (2,950)
Developer: Omnisend

Create email marketing campaigns. Use popups to get more emails and sell to more people.

Omnisend's email & SMS marketing automation app helps Shopify merchants sell more stuff to more people. It's packed with features to grow your email list with popups, create beautiful emails with hundreds of templates, and send personalized emails using AI-powered product recommendations and segmentation. Boost sales with perfectly timed abandoned cart & welcome automation workflows. All backed with 24/7 email & live chat support for all — even free users — and 200+ tested integrations.

Effortlessly create & send email marketing, newsletters & global SMS campaigns
Grow your email list with exit-intent popups, spin-to-win, & more signup forms
Ready-made email marketing templates for Summer Sales & more — no coding needed
Set up abandoned carts with one click, plus welcome & browse abandonment
Use built-in AI to generate email copy, subject lines, and preheaders in seconds

Popular with stores like yours: Based in United States

Languages

English

Works with

Checkout
Shopify Flow
Aftership
Gorgias
Justuno
Loox
Recharge
Yotpo

Pricing

External charges may be billed by Omnisend separately from your Shopify invoice. Learn more

FREE

Free to install

Reach up to 250 contacts (unlimited list size) with the Free Plan.

Features

500 emails/month
500 web push notifications/month
Global SMS ($1 in free credits to try)
250+ customizable email templates
Popups and signup forms
Pre-built workflows and automations
24/7 live support

STANDARD

$16 / month

Starting price for up to 500 contacts. Scale up as your list grows. Pricing increases with list size.

Features

EVERYTHING in Free plan, plus:
6,000 emails/month
Unlimited web push notifications
Global SMS ($1 in free credits to try)
24/7 priority support
Account expert from $400/month

PRO

$59 / month

Starting price for up to 2,500 contacts. Scale up as your list grows. Pricing increases with list size.

Features

EVERYTHING in Standard plan, plus:
Unlimited emails
Advanced reporting
Personalized product recommender
Account expert from $400/month

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (2,950)

Overall rating

4.8

Counts per rating level

90% of ratings are 5 stars
2.6K
4% of ratings are 4 stars
125
1% of ratings are 3 stars
17
1% of ratings are 2 stars
24
5% of ratings are 1 stars
143

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.

Feedback submitted

Merchants praise this app for its affordability, especially compared to competitors like Klaviyo, and its effective SMS plans. The automation workflows, such as welcome emails and cart recovery, are valued for ease of use. Seamless Shopify integration and clear analytics simplify marketing tasks. Customer support is described as exceptional, offering 24/7 assistance. Merchants recommend it for streamlining email marketing, saving time, and boosting revenue.

April 24, 2026

Omnisend is throwing in new AI slop boxes "Boost submit rate in minutes with Omnisend AI" that don't tell you want its going to do and only has a button to "apply changes". These windows are junking up the interface and have no way to dismiss or close them they are just there forever. I complained to customer service about them, followed up and then they said their so called "Product Team" is keeping them so I can't dismiss them as part of their Beta rollout. So basically they are forcing bad AI sloop at paying customers ... Omnisend costs an arm and a leg to suffer through their beta on something that clearly doesn't work or do anything. My goal is to hope their product manager bosses see this and corrects because talking to customer service doesn't help. This might be the push to move to Klaviyo honestly, they seem to be the Apple Computers of the space.

Pillow Strap

United States

Over 2 years using the app

Omnisend replied May 1, 2026

Thank you for taking the time to share your feedback and perspective. We're truly sorry to hear that these AI recommendation banners have been a source of frustration and disrupted your experience with the platform.

First, we want to address what happened: the banners appearing on your embedded forms was a bug. These AI recommendations should only appear on popup forms that support A/B testing, not on embedded forms. This issue has since been resolved, and the banners should no longer appear on embedded forms.

During our beta rollout, our focus was on building functionality that could help you and other customers collect more subscribers through data-driven recommendations. We understand that the way these banners appeared felt intrusive, and your feedback about wanting more control over what shows up in your workspace is clear.

Based on your request, we have removed all AI recommendations from your interface. If at any point you'd like to give them a try, we'll be more than happy to re-enable them for you.

Your feedback has been shared with our product team, and your experience matters to us. We appreciate your patience, and we'll continue working to ensure our product meets your expectations.

February 21, 2026

The best platform EVER! I have been using Omnisend for a number fo years now and I have always been so impressed with the platform. When I have experienced a little issue (which has been probably once in this time I have been using the platform) they have been incredibly helpful in getting it resolved for me. Thank you Omnisend, I can't tell you how much time you save me in building emails (because its so easy) and how much you have helped grow my business. Thank you!

Make Believe Co.

South Africa

Over 4 years using the app

Omnisend replied February 23, 2026

This really means a lot, thank you! Knowing we've been a reliable part of your business for years and helped you save time while growing is exactly what we're here for. Thanks for trusting us year after year.

May 7, 2026

I switched to omnisend from a different platform and I have loved it! It's so much easier for me to use and the price tier is great for my small business. I've recommended it to all of my friends with small businesses.

Zaffera Studios

United States

4 months using the app

Omnisend replied May 12, 2026

Thanks for the recommendation and for trusting us with your marketing! It's great to hear the switch has made things easier and that the pricing works well for your business. We're here to support your continued success.